Looking for a creative, future-proof CX/UX strategy or concept? Someone who can build a creative team from scratch and create state-of-the-art customer and user experiences?

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I’m a freelance

Design Lead

& Digital Strategist

with 20+ years of experience in design.

My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users.

I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience.  I’m fascinated by minimizing the gap between the digital and the real world.

My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat.

I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.

Want to know more? Let's drink a (virtual) coffee
  • Interaction Design (IxD)
  • User experience (UX)
  • Customer Experience (CX)
  • Service Design
  • Behavior Changer
  • Design Thinker
  • Problem Solver
  • Strategy & Concepts
  • Complex Web & Native apps
  • Responsive & Adaptive User Interfaces (UI)
  • Rapid Prototyping
  • Usability Testing
  • Visual Design
  • Figma
  • Sketch
  • Adobe XD (CC)
  • Axure
  • Invision
  • Principle
  • Lookback
  • Adobe CC
  • Microsoft Office
  • Atlassian
  • Trello
  • Asana
  • Notion
  • Slack

One of Michel's greatest strengths is his ability to quickly explore a wide range of design directions, prototype them, iterate and decide. It allows him to lead through storytelling as well as concrete prototypes that visualize the opportunity and aligns people from different functions and backgrounds. Michel has had a laser focus on the goal of establishing design as a leading role, yet in a collaborative manner, while also initiating constructive conversations in times of conflict.

Jeroen MulderHead of UX at eBay Classifieds Benelux

I've worked with Michel for an international A-listed company on a big and complex project with tight deadlines, budgets and a lot of stake holders. Many times Michel's keen eye for design, out of the box creativity and professionalism saved the day and added a bunch of smiley's on our client faces.
Michel is one of those creatives that combines a natural seniority with an open mind without ever losing focus on expectations and project criteria. Michel's interaction designs are well thought off, detailed, tidy and very professional.
Thanks Michel for saving the day many times. See you around buddy!

Bartel ScheersDigital Strategy Consultant

I loved working with Michel. First of all, because he is a fun guy to work with. But more important: he knows how to combine taste with common sense. Besides that, he is a designer that has a deep understanding of what a brand is. This has resulted in outstanding work for our clients, who - without an exception - were always very charmed by Michel, not only because of his work but also because of his personality. He understands the client's wishes but also recognizes their needs. Michel knows how to surprise you

Edwin EntiusSeqwood - Partner Digital Marketing

Worked together with Michel on several projects, among which SoundCloud and Sonos. Michel has a creative mind and has always challenged the team to explore the limits of what's possible. In a very hectic period Michel showed his value and helped us to improve our workflow.
Michel is fun to work with and a great guy. Keep doing your thing!

Joël PattijProject Manager at InSided

Michel is a pleasant person to work with. With great drive and ambition. He has good knowledge of interaction design and likes to take a project to a higher level.

Django Weisz BlanchettaManaging Director/ founder at SuperHeroes