Marktplaats

Team Finding

Finding the right balance between user needs & business requirements. The struggle of advertisments from professional sellers and ordinary people.
Just a little bit of context before we start

What did I do at eBay??

I was mainly working with the Finding team for Marktplaats. In the end, I was also working on a multi-tenant platform for 2ehands.be and Gumtree UK.

 

The Finding team had a Product Manager, a Delivery Manager, QA, Data Scientists & Analysts, iOS developers, Android developers, and web developers. We worked with Objectives & Key Results (OKR‘s) which meant that we had every quarter an objective that our team needed to contribute to.

 

Worked with the team on several concepts and strategies for search, filters, result pages, overview pages, detail pages, display advertisements, and other company broad concepts.

 

High level showing you here some of my work and also have two case studies at the bottom. They are password-protected, but you can easily request a password via me.
First big project

Filters for everyone

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Helping users find their buyable item

Searching for answers

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

It's always about money 💸

Mobile Monetization Concepts

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Understanding how to make advertising relevant & loved

Make Buyers ♡ Admarkt

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Design System Language

Multi-tenant Branding

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Assembled Custom Just For You

Speed & Beauty Combined

User journey map (Buying journey)

Spark

It al starts with a spark.

2

Inspiration

When the user is looking for inspiration
They want to be surprised, amazed and helped.
So that they can understand their need
3

Orientation

When the user understands their need
They want to compare, select and evaluate
So that they can choose the right criteria to describe their need
4

Consideration

When the user has chosen the right criteria to describe their need
They want to see a relevant selection
So that they can quickly find the most relevant items
5

Specification

When the user has found a relevant item
They want to know everything about it
So that they can determine whether it is a buyable item

Communication

The finding journey ends, where the trading journey starts

Case Studies

Marktplaats

Filters

Password protected 🔒

Check out the case study
Marktplaats

Make Buyers ♡ Admarkt

Password protected 🔒

Check out this case study

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